Given the growing global demand for freight transportation, the advent of 5G communication networks presents a promising technological solution. Alongside complementary technologies, 5G facilitates the seamless gathering, integration, and dissemination of vast datasets from various origins. However, for the widespread adoption of innovative products and services enabled by 5G, engagement from diverse stakeholders across the logistics value chain is essential. This paper examines strategies for evaluating stakeholders' expectations and real needs during the business model development process and the subsequent implementation of solutions within the framework of the 5G-LOGINNOV project.